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About BE-Pro Conference

Want to learn best practices for putting on a bike event such as a century or race?

BE-Pro is a conference for bicycle event promoters produced by Bob Mack and Tracy Corral, publishers of Cycle California! Magazine. The aim of this bi-yearly conference is to aid event promoters meet the challenges of running their events. Since 2001 the conference has created opportunities for experienced and novice promoters to learn, network, and teach event best practices.The goal of BE-Pro is to give event directors and organizers the tools to build professional, high-quality, and sustainable experiences for their participants.

Each year the conference covers a different series of topics of interest to bike event directors. Previous editions of BE-Pro Conference include venue creation, managing liability, insurance, volunteer recruitment, event promotion and marketing, and sponsorship recruitment.

Event organizers learn from knowledgeable insiders: long-time event promoters, legal eagles, and experts in food preparation, venue creation, sponsorships, and social media. The conference features presentations, discussions and informal question-and-answer sessions in a collaborative atmosphere. A reception and expo round out the activities.

Can't get enough networking? Add your name to the BE-Pro Facebook discussion group. It's free and anyone may request to join. Click here!

You're invited to sign up for the free BE-Pro Conference newsletter, an occasional missive with tips and information to help with event planning and management. Sign up here!